Patch Bar · A creative experience in Rome

Choose it.Tag it.Make it yours.Your creative Patch Bar in Rome

TAGS is a design studio where you create pieces that speak for you: choose an item, compose it with patches and take it home with you. You do not just buy it, you make it yours, piece by piece. And if you are in Rome, our physical Patch Bar is waiting for you.

Via della Dogana Vecchia 9 · every day 10:30 am–7:30 pm · create at your own pace

Two TAGS passport holders personalised with patches in front of the Pantheon in Rome
Green TAGS keychain with embroidered patches on a street in Rome
TAGS cap with Vita lenta and planet Earth patches outside Sant’Eustachio il Caffè in Rome
Designed by you ✦ Applied with care ✦ Represents you ✦ Shipped across Europe ✦ Designed by you ✦ Applied with care ✦ Represents you ✦ Shipped across Europe ✦

The TAGS method

Three simple steps. Endless combinations.

  1. 01

    Choose your item

    Bags, planners, caps and oven mitts: the blank canvas for what you want to say about yourself.

  2. 02

    Compose your patches

    Letters, symbols and tiny characters: move them, rotate them, change your mind. No one is rushing you.

  3. 03

    Make it yours

    When it feels like you, we finish it professionally. You take home a piece that represents you, made with care.

The digital Patch Bar

Try combinations wherever you are.

Drag patches onto the item, rotate them, go too far. The total updates itself, and your composition will be waiting in the studio too.

Open the configurator→
Tote Bag TAGS

Start here

Choose the base for your story.

See all

Loading products…

Choose your sign

A wall full of possibilities.

All patches

Quality, in writing

The TAGS manifesto.

Five public commitments guiding our materials, making and sourcing:

Discover our story
  1. 01100% premium fabric
  2. 02Humanly crafted
  3. 03Directly sourced
  4. 04Designed by local artists
  5. 05100% recyclable

In the heart of Rome

Walk in with an idea. Walk out with something yours.

Choose your item, explore the full patch wall and compose at our creative table. At our design studio, every visit becomes an experience to live, create and take with you.

📍 Via della Dogana Vecchia 9, 00186 Roma
How the TAGS Patch Bar in Rome works →Looking for something original to do in Rome? Explore creative Rome →Our favourite local spots around TAGS. Discover Rome →
Visit the Patch Bar in Rome

The manifesto

You do not just buy here. You create.

✂️

Made, not printed

Real embroidered patches, applied by hand one by one. No shortcuts, no sad transfers.

🎯

It represents you

You compose your item: it says something about you that mass production never could.

🏛️

Born in Rome, for everyone

We were born in the heart of Rome, between a moka and a sunset. Your pieces take shape here and ship across Europe.

🫶

Curious hands

The Patch Bar is a place to touch, try and change your mind. Then smile.

Companies & events

TAGS for companies and events.

Team building, events, gifting and corporate customization, developed together with Happyness.

Discover Happyness ↗
Patch Buongiorno